Tag: branding

Cincinnati Torah (2013 – April, 2018)

Years ago, a friend and former coworker started agitating for a locally produced parasha sheet – a weekly, one- or two-page publication with insights into the weekly Torah reading and religious holidays. The Kollel wasn’t ready to take the project on, so he arranged for a local synagogue to distribute it. I was already producing the synagogue’s newsletter, and I ended up also doing “CZE Torah,” as it was called, in my “spare” time – which was barely enough for me to scan the material for glaring typos.

At the beginning of 2013, the parasha sheet finally became a Kollel project. It was renamed Cincinnati Torah, aka Torah miCincy (a Hebrew pun). The weekly was also given an additional raison d’être: coverage of the Kollel’s activities and programming. The quality of the layout improved, and I started editing the content in earnest. I was able to make more contributions as a writer now, which I enjoyed, but the tradeoff was that I also ended up becoming the guy who had to ask other people to write pieces for the sheet.

In 2016, the Kollel expanded both its staff and its programming. The parasha sheet got a minor facelift, and Rabbi Moshe Tzvi Crystal took over as what I call “Contributing Managing Editor,” overseeing the creation of more varied content and soliciting contributions (written contributions, that is; another staff member took charge of finding sponsors). I continued in my role as “Contributing Production Editor,” doing the design and layout, editing the content, and writing the occasional piece, until April, 2018, shortly after I left my post at the Kollel .

There’s an archive of several years’ worth of parasha sheets at cincykollel.org, but here are several issues from the most recent iteration of the parasha sheet, including three for which I did some of the writing.

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Here are three earlier issues with content I wrote.

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And, finally, here are some badges I created, to identify special or seasonal content that spanned a series of issues.

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“An Evening of Music”

From 2010 to 2014, the Kollel‘s point man for campus outreach, Raphael Weinschneider, organized a series of chamber concerts to benefit his programs. I tried to carry the look and feel of the publicity materials over from year to year, while subtly varying them to reflect changes in the musical line-up. The idea of riffing off of a grand piano’s silhouette probably came from the original album cover for “Mi Ya’aleh” by Schwebel, Scharf & Levine (later re-released as “The Lost Album,” with a less avant-garde cover).

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Logos and Monograms

I’ve enjoyed the challenge of designing a good logo or monogram since I was in high school. I especially enjoy playing with letterforms and their similarities to other shapes.

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Flyers: “Creation” and “From Creation to a Nation”

From late 2007 to early 2010, Rabbi Yaakov (“Cobi”) Robinson gave two series totaling 15 lectures to women. The goal of these flyers was to create a “brand,” as it were, which would highlight each lecture’s topic, while making it clear that the lectures were part of a continuum.

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